Post by account_disabled on Jan 27, 2024 4:00:07 GMT
Although the Apple Vision Pro is emerging as the apple company's most important launch in the last ten years, not all experts are convinced that it is a revolutionary product. The marketing campaign chosen by Apple has also generated criticism and is considered to have made some mistakes. One of the main criticisms is the lack of clarity about the use of mixed reality glasses. Although their applications in entertainment, communication and video games are talked about, what makes them special is not really highlighted. Unlike the launch of the Apple Watch, in which they focused on different aspects such as fashion and sports, in the case of the Vision Pro there is no clear focus.
Another error is found in the marketing Buy Phone Number List strategy. Apple has directed its efforts only at users who were already interested in the product, leaving aside the possibility of attracting a broader audience. This is partly due to the high price of the glasses, which makes them a niche device. In addition, the media strategy has also been questioned. The official presentation of the Vision Pro was not accompanied by an advertising spot that gradually introduced the device to the public. Although an explainer video was released before pre-orders opened, it was late and did not generate enough curiosity. Finally, the lack of partners also represents a challenge for Apple.
Unlike the launch of the App Store for the iPhone, which had thousands of optimized applications, the Vision Pro will hit the market with only 150 apps. The absence of renowned applications such as Netflix, YouTube and Spotify makes the device less attractive. In conclusion, the Apple Vision Pro faces doubts and challenges on its path to success. Apple must work on improving its marketing strategy, focusing on the clear use of the product, expanding its target audience and establishing collaborations with more partners to promote these mixed reality glasses and turn them into a “mainstream” device.
Another error is found in the marketing Buy Phone Number List strategy. Apple has directed its efforts only at users who were already interested in the product, leaving aside the possibility of attracting a broader audience. This is partly due to the high price of the glasses, which makes them a niche device. In addition, the media strategy has also been questioned. The official presentation of the Vision Pro was not accompanied by an advertising spot that gradually introduced the device to the public. Although an explainer video was released before pre-orders opened, it was late and did not generate enough curiosity. Finally, the lack of partners also represents a challenge for Apple.
Unlike the launch of the App Store for the iPhone, which had thousands of optimized applications, the Vision Pro will hit the market with only 150 apps. The absence of renowned applications such as Netflix, YouTube and Spotify makes the device less attractive. In conclusion, the Apple Vision Pro faces doubts and challenges on its path to success. Apple must work on improving its marketing strategy, focusing on the clear use of the product, expanding its target audience and establishing collaborations with more partners to promote these mixed reality glasses and turn them into a “mainstream” device.