Post by account_disabled on Feb 25, 2024 8:40:40 GMT
In 2020, Verizon Media surveyed 300 leading marketers to determine the popularity of video advertising.In result63% of those surveyed intended to use this format, and 45% planned to maintain or increase investment in video advertising. Videos, unlike other toolspromotion on the Internet, connect the audio channel to perception and can tell more due to the duration. Images are static. They can depict a story and engage the viewer's imagination, but to do so, a person needs to turn on their imagination. Video advertising will tell and show everything more effectively. The same laws apply to the promotion of mobile applications on the Internet:video advertisement more effective than a picture or text.
Use our recommendations to improve the performance of video ads inGoogle Play andApp Storeat the stage of its creation. How to increase Business Owner Phone Numbers List the effectiveness of video ads in the App Store and Google Play during the creation phase Read also : The most popular sites and programs in Ukraine for May 2022 General recommendations that will increase the effectiveness of video ads in the App Store and Google Play: The video should reach the target audience from the first seconds. There is a lot of information on the Internet.Research Nielsen and Taboola showed that an advertiser has only 6-8 seconds to capture a user's attention. Create video tips on how to use the app. Rapid growth of the mobile application market (Grandviewresearch portalpredicts average annual growth of 11.5%) forces manufacturers to expand product functionality.
A large number of buttons and interfaces confuses the user. Make a review, show the benefits of the program. At the beginning of the video, emphasize the visual component. In the App Store and Google Play, autoplay videos start without sound. The viewer can turn it on, but to do so the video must capture it visually. Avoid a lot of small details in the frame. Smartphone screens are not designed for looking at small things. They are not visible at all on small screens. Don't make the audience strain their eyes. Analyze competitors' videos. Why are competitors' app video ads more attractive? What techniques are used? Determine how you can stand out among them, and make original videos with a pronounced UTP. Always check advertising content before sending. Google Play and the App Store have gradations of age restrictions.
Use our recommendations to improve the performance of video ads inGoogle Play andApp Storeat the stage of its creation. How to increase Business Owner Phone Numbers List the effectiveness of video ads in the App Store and Google Play during the creation phase Read also : The most popular sites and programs in Ukraine for May 2022 General recommendations that will increase the effectiveness of video ads in the App Store and Google Play: The video should reach the target audience from the first seconds. There is a lot of information on the Internet.Research Nielsen and Taboola showed that an advertiser has only 6-8 seconds to capture a user's attention. Create video tips on how to use the app. Rapid growth of the mobile application market (Grandviewresearch portalpredicts average annual growth of 11.5%) forces manufacturers to expand product functionality.
A large number of buttons and interfaces confuses the user. Make a review, show the benefits of the program. At the beginning of the video, emphasize the visual component. In the App Store and Google Play, autoplay videos start without sound. The viewer can turn it on, but to do so the video must capture it visually. Avoid a lot of small details in the frame. Smartphone screens are not designed for looking at small things. They are not visible at all on small screens. Don't make the audience strain their eyes. Analyze competitors' videos. Why are competitors' app video ads more attractive? What techniques are used? Determine how you can stand out among them, and make original videos with a pronounced UTP. Always check advertising content before sending. Google Play and the App Store have gradations of age restrictions.