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Post by account_disabled on Jan 10, 2024 9:36:29 GMT
What is a CRM The term CRM stands for Customer Relationship Management, or customer relationship management. But, the first thing we must understand is that when we talk about CRM we are not just referring to software, but to a customer-focused business strategy. Through the CRM system, a company manages to maintain a detailed database of each customer, as well as a history of interactions that helps to enrich and personalize future services.
Through the information received in real time from the CRM, teams are better able to prepare leads for sale. How does a CRM system work After knowing what exactly a CRM is, it is important that you Bank Email List understand well how it works and some of the principles involved in using this tool. Among the main characteristics of CRM we can highlight that: Operate in the cloud The vast majority of current CRMs work through cloud systems , which ends up becoming abenefits that this brings us.
For example, being in the cloud, the information always remains safe on an external server and even if something happens to your team, you will not lose the work done. In addition to that, because it is in a 100 online environment, it is possible to access CRM information from anywhere , which allows you to work with mobility without losing precision.
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