Post by account_disabled on Jan 8, 2024 9:31:11 GMT
Performance of campaign keyword and search terms Campaign-level targeting and performance data based on your active ads Advertised product reports drilling into how many times a product has been featured on the display network and its click-through rate (CTR) performance Placement analytics that show where your advertised products are being placed or positioned, in addition to their individual performance A DSP platform that allows you to compare your Amazon performance before, during, and after an ad campaign Store analytics functionality that gives you the power to track direct store activity while gathering data for any external promotions or campaigns you launch (if you promote your Amazon store on other channels) Product Category
Ads is its product category-based targeting options. A feature referred to as Phone Number Product Display Ads (PDAs), this option empowers brands or marketers to select specific categories relevant to the items they’re looking to promote - categories that are pre-determined by Amazon. This new piece of targeting functionality stands to make your product promotions more focused, more relevant, and ultimately more appealing to your target audience. What are the types of Amazon ads? To squeeze every last drop of business-boosting value from the platform, it’s important to get to grips with the essential types of Amazon ad. Sponsored ads: Sponsored Amazon ads are listings that appear as a regular result on a search results page on the site.
These typically appear near the top of a search results page and operate on a traditional PPC model. Display ads: Display ads are dynamic and usually appear in the form of a highly-visual banner format across the top, middle or bottom of an Amazon results page. Video ads: Video ads are powerful as you can bring your product USPs to life with a short, snappy narrative that creates a strong emotional connection. This is a solid sales conversion as well as a brand awareness tool. For smaller brands and businesses with less experience on the platform, starting with sponsored posts is the most accessible entry point. But, once you’ve gained momentum, working with a