Post by account_disabled on Dec 20, 2023 4:07:44 GMT
MRM has been the winning agency of the competition organized by PortAventura World to be in charge of managing the Customer Relationship Management (CRM) of the company's theme parks and hotelsas of May 1 Among the actions that MRM will carry out is the launch of a new Value Automation project, but also the creation of personalized and lasting relationships based on data. The objective of the different movements is to maximize the experience in the PortAventura environment to achieve loyalty and engagement of attendees , as well as overcome new digital challenges.
This strategy, focused on the figure of the consumer , will be supported at all times by the technology team in the exploitation, optimization and evolution of the customer management system based Phone Number List on Salesforce Service and Salesforce Marketing Cloud. In this way, thanks to the combination of data and technology, PortAventura World will be able to adapt to the constantly evolving needs of users, in order to generate valuable relationships in the customer life cycle . McCann Worldgroup has been working for PortAventura World for five years now , so what this new assignment does is strengthen the relationship between both brands, as MRM has assured.
The partnership relationship we have with PortAventura World goes far beyond the usual pure advertising and marketing services. We work on the client's commercial and business challenges, understanding the importance of digitalization as a key tool to develop sales and increase the relationship with the park's clients. Year after year we take on new challenges to advance digital transformation,” comments Enric Jové , CEO of McCann Worldgroup Barcelona .The ranking of the 40 marketing blogs that have most conquered readers last March is here , an essential monthly list for every marketer prepared by Ditrendia and collected on MarketingDirecto.co m. The blogs that make up this top 40 are selected based on four criteria: popularity, community, quality and vitality.
This strategy, focused on the figure of the consumer , will be supported at all times by the technology team in the exploitation, optimization and evolution of the customer management system based Phone Number List on Salesforce Service and Salesforce Marketing Cloud. In this way, thanks to the combination of data and technology, PortAventura World will be able to adapt to the constantly evolving needs of users, in order to generate valuable relationships in the customer life cycle . McCann Worldgroup has been working for PortAventura World for five years now , so what this new assignment does is strengthen the relationship between both brands, as MRM has assured.
The partnership relationship we have with PortAventura World goes far beyond the usual pure advertising and marketing services. We work on the client's commercial and business challenges, understanding the importance of digitalization as a key tool to develop sales and increase the relationship with the park's clients. Year after year we take on new challenges to advance digital transformation,” comments Enric Jové , CEO of McCann Worldgroup Barcelona .The ranking of the 40 marketing blogs that have most conquered readers last March is here , an essential monthly list for every marketer prepared by Ditrendia and collected on MarketingDirecto.co m. The blogs that make up this top 40 are selected based on four criteria: popularity, community, quality and vitality.